After a successful national bid, Adlib Studio was tasked with the challenge to further cement the MAGGI brand as the ultimate flavour enhancer of choice for everyday cooking. MAGGI currently enjoys market dominance in the powdered seasoning and seasoning cube categories and is the number 2 brand in the soup mix and coconut milk segments. Maggi's core target audience is moms 20-45 years old, who want to provide healthy and delicious meals for their families on a tight budget.
After going through the situation analysis the A-Team came up with "Flava Maggi-cian”. This is what we did.
Adlib Studio won the opportunity to create and execute Maggi's latest advertising campaign, the "Flava Maggi-cian," which has been successful in the Jamaican market. We expanded the campaign to include MAGGI HOT SAUCES AND WET SEASONINGS and executed it through Radio, Television, and Press ads.
With the addition of NEW MAGGI SOUP LABELS, were able to take the campaign to the next level, giving it more legs and further showcasing the power of our team's creativity.
We were also given the chance to design and execute MAGGI's NEW SEASONING LABELS. As such, we rose to the challenge and adapted the campaign to feature this line of Maggi products.