We stepped up to the challenge of branding a new cheese snack line with unique and delicious flavours, which appeal to the 18-45 age group. Our mission was to position them as convenient to have between meals or while on the go.
To achieve our goal, we followed a strategic approach. First, we focused on creating the perfect name: “Cheezy Zoolu”. We chose this name as a nod to the word "Zulu", which is meant to evoke the imagery of safari and wildlife, and we designed the product's look and feel to reflect this theme as well.
Next, we crafted a comprehensive marketing campaign to promote our new line of snacks. Our campaign included a 30-second TV commercial, 30-second radio ads, outdoor billboards, wall and vehicle graphics, bus stop branding, and engaging social media content. By utilizing various advertising channels, we were able to reach a wider audience and increase brand awareness.
Our social media strategy for the product launch included teasing content that gradually built anticipation and excitement among our audience, resulting in a highly-anticipated launch that received a lot of attention, ultimately building awareness and driving sales.
As part of our brand campaign, we have developed television and radio commercials to increase awareness and engagement.
Our success is based on the quality service we have provided our clients.
We are ready to partner with you to start your next project!
